Petite Lab Creations · Umbrella

Two practices.
One bespoke lab.

Petite Lab Creations is a marketing and operations duo. One practice architects brands, the other rebuilds the operations behind them. Together, the two halves of what most agencies still try to do alone.

02
Practices under one roof
15+
Years of practice
Global
Hong Kong & beyond
The umbrella

We started PLC because architecting brands and rebuilding operations deserves a calmer home than the agency model gives.

Petite Lab Creations is bespoke on purpose. Two practices, deep work for a handful of clients at a time. We don't pitch from a deck of capabilities; we step into the actual problem and stay long enough to fix it.

Each practice under PLC is its own brand with its own voice. What they share is a way of working. Diagnose carefully, design clearly, hand off cleanly.

The practices

Two practices.
One way of thinking.

Each practice operates independently, with its own clients and offers. PLC is the parent. The proof that they share a philosophy of care, craft, and clarity.

01

TH & Co.

Precision marketing. Brand architecture

A boutique marketing practice for businesses that want strategy and execution from the same room. Brand planning, performance media, and the channel architecture that makes a strategy actually land. Copywriting roots. A niche in gaming and esports. A soft spot for contextual marketing. A working belief that empathy and curiosity are what drive creativity, not the other way around. Past partners include Lego, Mattel, Red Bull, ASUS, Intel, Nissan, BMW, Delta Airlines, and others.

  • Brand strategy
  • Creative & media strategy
  • Integrated communications
  • Content planning & production
  • Social media strategy & execution
  • CRM strategy & management
  • PR & media relations
  • Lead generation (online & offline)
  • Web & mobile strategy & development
  • Partnership & sponsorship management
  • Performance marketing strategy & deployment
  • Influencer (KOL) identification & engagement
Connect on LinkedIn →
02

The Sunday Studio

Buy back your Sunday

An operations consulting practice for profitable founders who've quietly become the bottleneck in their own business. The flagship engagement, The Sunday Method, is a 10-week done-with-you program that diagnoses where the business depends on you unnecessarily, designs the handoffs, and proves it works.

  • Founder dependency diagnostic
  • Delegation & handoff design
  • Coordination systems & SOPs
  • AI-readiness foundations
  • 10-week consulting engagements
  • Done-with-you operations work
Take the Freedom Audit →
The people

The two people behind PLC.

Every engagement under either practice is run by one of us directly. You work with the person whose name is on the door.

Tommy Huang

Tommy Huang

Founder, TH & Co.
Brand · Content · Performance

A copywriter by training, with 15+ years across brand planning and performance media. Has built channel strategy, content systems, and paid media architecture for businesses across gaming, e-sports, travel, lifestyle, and consumer tech. Brings the marketing depth that turns a strong product into a brand people choose on purpose: the words, the channels, the media mix, and the commercial instinct that ties them together. Grew up across Beijing, Germany, and the US, and worked in Japan for over eight years. That cross-cultural fluency shows up in the work, especially on brands that need to land in more than one market.

Connect on LinkedIn →
Angela Yu

Angela Yu

Founder, The Sunday Studio
Operations · Systems · Freedom

15+ years running US$30–50M franchises inside Fortune 100 companies, businesses where operations ran on systems, not on one person. MBA from CEIBS and MBTI® Certified Practitioner. Now builds the operating rhythms, handoff frameworks, and delegation systems that let founders step out of daily delivery without the company wobbling. Brings the structure, project discipline, and business-side thinking on how operations connect to revenue, capacity, and the founder's own time. Has lived across eight cities, including five-plus years working in Shanghai. That international read shows up in the work, especially with operations that have to flex across cultures, time zones, or markets.

Connect on LinkedIn →
Get in touch

If something here resonated, let's talk.

Tell us about your business and which practice fits. We'll come back honestly on whether we're the right team for the work.

business@petitelabcreations.com